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Globally renown mixed martial arts (MMA) champion, George St- Pierre, has been signed by 888 Casino to promote their brand globally. He will be involved in campaigns which drive awareness around the entire 888 Casino portfolio, including its popular poker brand, 888 Poker. George joins a select group of other previous global brand ambassadors including Australian cricketer, Shane Warne.

With 22 wins, the highest number of consecutive welterweight title defenses and two MMA World Champion titles, George or GSP as he is most affectionately known, has gathered a major fan base both here at home in Canada and across the world.

Part of GSP’s duties will include playing in the main event of the 2012 World Series of Poker as well as playing online where the proceeds of the games he partakes in will be donated to Anti Bullying charities. His contract runs for one year from March 2012.

When questioned about the partnership GSP stated that other than he’s long-held desire to try his hand at poker he was most satisfied with the fact that his involvement will lead to a large some of money going to his foundation which focuses its efforts on anti-bullying campaigns throughout Canada.

As Canadian gambling enthusiasts we salute 888 Casino not only for being one of the best online casino brands around but also for their ongoing support and involvement in Canada. Kudos to the team.